October 2002 Newsletter
October 01, 2002
HCO CalendarNOVEMBER 8, 2002: Fall Conference
At the Greenwood Inn, Beaverton.
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Job Posting
AD AGENCY "SLASHIE"
Account Coordinator/slash/Receptionist/slash/Girl (or Guy) Friday
Seeking applicant with multiple personalities, including Account Coordinator, Receptionist, and Gofer. Must simultaneously be the voice and face of RalstonGroup, the eyes and ears of the Account Executives, and the heart and soul of advertising gumption. Duties include trafficking agency projects, coordinating creative services, placing media, assisting in account management, greeting clients, answering the phone, etc. All this in exchange for competitive compensation and generous benefits package.
To apply, send resume to: 19797 Village Office Court, Bend, OR 97702. Or email: info@ralstongroup.com
RalstonGroup www.ralstongroup.com
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INTERESTING TID-BITS
HIPAA Advisory Site
www.hipaadvisory.com
Run by Phoenix Health Systems, this site lists various articles on compliance and HIPAA related issues. It includes guides, links, and news updates on evolving HIPAA implementation. For example, Phoenix Health Systems regularly surveys hospitals about their ability to implement HIPAA standards and the costs of doing so. The latest survey results from this summer can be found at: www.hipaadvisory.com/action/surveynew/summer2002.htm
How a communications audit can enhance your strategic marketing planning
Source: AHA-SHSMD e-Connect, 8/28/02
Hospitals and health systems spend enormous resources developing business plans, strategic plans and marketing/communication plans designed to capture market share. The I's are dotted and the T's crossed. They develop pages and pages of wonderful tactics that will take the market by storm. But then comes implementation. How many times have you looked back at one of your marketing plans and realized that maybe 80% of the tactics are still nothing more than words on paper? "Oh yes," you say. "I remember that. How come we didn't do it?" There is always time (not enough of it) that could have interfered, as well as budget and staff cuts. Another possibility could be that you did not have the right staff in place, the skills necessary to execute what you planned or the deployment of staff in the right way. And you may not have given complete thought to the messages you wanted to convey and best medium to use to convey them. That's where a communications audit can help.
Read the full article by Anthony Cirillo for HealthLeaders.com
http://www.healthleaders.com/news/feature1.php?contentid=37459&CE_Session=e127263ce1cd1cce758482af675c8531
Other resources: How to Fast Track Your Business Plan: Reducing Cycle Time from Planning to Implementation, by Geoff Kaufmann and Ann Mond Johnson, available through the AHA online store, www.ahaonlinestore.com or call 800-242-2626 and ask for item 136409. Source: AHA-SHSMD e-Connect, 8/28/02.
Profiles in Healthcare Marketing
Bimonthly newsletter providing "in depth analysis of marketing, public relations strategies and campaigns used by healthcare institutions in the U.S. and Canada." One of several newsletters offered by Business Word at http://www.businessword.com/2060pubs.htm . There are 6 bimonthly issues per year, costing $294 for paper versions and $350 for online. View the table of contents of each issue online at www.newslettersonline.com/businessword The table of contents gives summaries of the articles and case studies in the issue under categories like Image, Branding, Website Review and Fundraising. Issues can be purchased individually for around $60 or you can also purchase an article individually for about $20.
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Your Two Cents
Send suggestions, interesting Internet sites, job postings and comments/complaints about the HCO web site, http://www.oahhs.org/hco/ or this newsletter to pongracz@aracnet.com
http://www.oahhs.org/hco/job_listings.htm
