October 2003 Newsletter
October 01, 2003
UPCOMING EVENTSHCO Annual Conference November 7, 2003
Rhoda Weiss, Keynote Speaker
Embassy Suites, Beaverton, Oregon
If you haven't registered yet for the HCO Annual Conference, STOP! Click here and mark your calendars for Friday, November 7th.
Our keynote speaker is Rhoda Weiss, APR. She’s promising 100 hot ideas that you won’t want to miss! She is an outstanding speaker, author of more than 300 articles and books, and leads a consulting firm that specializes in public relations, strategy, business development, marketing, customer service and research. Rhoda has taught public relations, marketing and fund raising at UCLA for two decades. If you have ever heard her speak you know you better have a sharp pencil at the ready because this woman delivers idea after idea as fast as you can take notes.
Also on the agenda:
• Legacy Health System’s HIPAA expert April Barnard, who will answer the common questions we all have about the HIPAA regulations, and her belief that we’re being too hard on ourselves when enforcing this mandate.
• Kent Lewis of Email ROI, who will talk about the power of email as a marketing tool, how to target email campaigns and track results.
• An executive track featuring Sonja Steves, Legacy Health System Vice President, and Julie Manning, Samaritan Health Services Vice President, who will address developing core competencies for your public relations and marketing efforts. This management-level conversation will look at the strategic thinking behind what mechanisms you put in place in your facility.
• A session with writer and speaker Janna Mock Lopez of Media Write on creating targeted, clear messages in your writing. She’ll focus on how to capitalize on your precious time to get the most in return for your writing efforts. She understands that you wear many hats and you need to spend your time wisely to generate the results you want.
• A lively idea exchange involving everyone – this year with a twist!
This year we will meet at the Embassy Suites Hotel next to Washington Square outside Portland. You may make reservations now, if you wish, by calling the Embassy Suites at 1-800-586-5455, or online at www.winhotel.com . Be sure to say you are with HCO to receive the conference rate of $79 single room or $89 double room occupancy.
If you have questions, please feel free to email or call Lori Callister, conference coordinator, at LoCall@aol.com or 503-236-0162.
INTERESTING TID-BITS
Line by Line: How to Edit Your Own Writing, by Claire Kehrwald Cook. More than just a style guide, this book teaches you how to read and analyze your own writing. A fresh look at an important communication skill. Available at www.amazon.com
The Healthcare Collaborator, a subscription newsletter specifically designed for healthcare professionals, offering specific strategies building interprofessional communication among colleagues in the healthcare setting. See a sample newsletter at http://www.healthcarecollaborator.com/newsletter/template.asp
The newsletter seems to have articles that both administrative and medical/technical personnel could use. Regular features include: Strategy Center, Dos and Don’ts, Featured Interview, Difficult Situations and Training Tips, to name a few. Upcoming issues cover the themes of Creative Problem Solving (October) and Strategic Public Relations (November)
The home page is www.healthcarecollaborator.com
Guidelines for Online Communication in Healthcare http://www.medem.com/phy/phy_eriskguidelines.cfm
Web site is operated by Medem Incorporated, a physician-patient online communications network started by several medical societies, including the American Medical Association and the American Academy of Pediatrics. This particular article focuses on the technological risks and specific guidelines for communicating patient information via Internet, or computer network. There are other sources at the site, including a children's health newsletter for parents.
Your Two Cents
Send suggestions, interesting Internet sites, job postings and comments/complaints about the HCO web site, www.healthcarecommunicatorsoforegon.org or this newsletter, to pongracz@aracnet.com
