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9 Ways to Maintain Marketing Momentum
Marilyn Hawkins
Hawkins & Company PR, LLC
mhawkins@prhawk.com
www.prhawk.com
After decades of appearing recession-resistant, if not recession-proof, the American health-care industry is finally feeling the full effect of an increasingly shaky consumer economy....Marketing and communications budgets, always under scrutiny even during the best of times, are particularly attractive targets now to cost-cutting executives. And, if given a choice to voice their opinions, average health-care employees often single out “wasteful” marketing expense as a top priority for reduction.
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Dana Lord
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